Motion for Software & Tech

A product academy that ships with every release

Customer education, dev certification and partner enablement, versioned like your product and automated through your stack.

Ship the API course with the API
v2 goes live; Composer drafts updated lessons from the changelog and docs. Certified devs get a delta module, the community gets a launch event, and activation moves before support tickets do.
2,300
Devs certified
-38%
Onboarding tickets
API
Everything scriptable

Your reality, and how Motion bends to it

01Docs teach reference, not workflows, so users churn before the aha moment.
Interactive video and inline quizzes turn onboarding into a guided build; the AI answers "how do I auth?" with the exact lesson second.
02Courses go stale the moment the product ships; rewrites never get prioritized.
Composer ingests changelogs and docs to draft delta lessons per release; your academy versions alongside your product.
03Education lives in a silo; no one can tie a course to activation or expansion.
Course events stream to HubSpot and your warehouse via API and webhooks, and certification becomes a pipeline signal.
For customers
Guided onboarding

Workflow courses with checkpoints, completion nudges via email, activation analytics.

For devs
Certification programs

Proctored assessments, public certificates and a leaderboard your community actually competes on.

For ops
API-first academy

Provision learners, sync progress to CRM, trigger courses from product events.

"
Certified users expand at twice the rate of everyone else. The academy pays for itself in pipeline.
D
Dana Kim
VP Customer Education, dev-tools company
Built-in for Software & Tech
Public API + webhooks
HubSpot & Slack integration
SSO / SAML provisioning
Versioned course releases
Usage-based team seats
Turn onboarding into your best growth channel